Kiss is a lip balm targeted towards teens. I thought of it as the lip balm girls would graduate to after Lip Smackers. The colors are still very bright and playful but the packaging is more refined and mature. I

chose to include an outer box in the packaging to create something more intricate and project a high-end product perception. The boxed product was designed to be displayed either horizontally or vertically to allow the retailer to choose the orientation and to be accommodating to different available spaces. I created the packaging, logo, and name for lip balm.